With Jewel closed and Kmart and R.R. Donnelley soon to follow, what can be done to reverse the trend in La Salle County? Most county board members think advertising in a national magazine can help.
The board voted 19 to 6 to spend over 23 thousand dollars for six ads in Site Selection Magazine. Some board members don’t like that the money isn’t in the budget. The advertising dollars will only be spent if cities in La Salle County agree to split another 23 thousand dollars for the ads.
Site Selection Magazine is geared towards corporate executives and real estate professionals looking at possible business locations. In a bit of irony, the magazine is printed at R.R. Donnelley in Mendota.